Contents

1

How to use the skyscraper technique to boost your content marketing
Writing

How to use the skyscraper technique to boost your content marketing

If you want to score high on search engine rankings you could try creating skyscraper content. Here I look at what a skyscraper is, how to put one together and how to make it work for your content marketing.

2

For the last time: Watford is not in London
Living Life

For the last time: Watford is not in London

Watford is often described as being “in London”. It isn’t. The town sits outside the city’s limits and has its own unique town culture.

3

What happened to the navigation?
Design

What happened to the navigation?

When I redesigned the navigation for this site I looked long and hard at the data. It told me one thing: no one clicked on the masthead menus.

4

The photographs of October: churches, houses and a castle
Photography

The photographs of October: churches, houses and a castle

October was a return to photography. As well as taking some new shots, I worked on my editing skills, bringing a couple of old ones back to life.

5

Document layouts: examples and concepts
Projects

Document layouts: examples and concepts

I’ve been designing brochures, reports and documents for almost thirty years. These are concepts and examples I’ve produced in recent months.

6

Macbeth and a coincidence of design
Design

Macbeth and a coincidence of design

When I designed a book cover concept for Macbeth I came to the same design conclusion as Catherine Zask. Was it coincidence or subconscious inspiration?

7

The way Behance displays artwork sucks
Design

The way Behance displays artwork sucks

I tried using behance, only their poor UX turned me away. If I can’t present my work in the best possible light why bother uploading it?

8

Backpack in abstract
Street Photography

Backpack in abstract

Street photography from within a crowd. A backpack walks away.

9

Silhouette in Dusseldorf
Street Photography

Silhouette in Dusseldorf

A lone cyclist is caught against a lake in Dusseldorf.

10

A tree by the river
Nature

A tree by the river

Taken early in the morning, a tree catches a reflection on the River Colne. The Colne is a great walk for early in the morning. You’ll find me down there a couple of times a week just enjoying being by flowing water.

11

Watching the trains
Street Photography

Watching the trains

A lone figure watches trains leave from Cologne station.

About Ross A Hall

I'm a freelance content manager and editorial designer. I work with small and growing businesses so they get the most out of their content.

See what I do and get in touch.

  • twitter
  • pinterest
  • linkedin