Contents

1

My name is Ross Hall and I am a Content Manager. This is what I do
Writing

My name is Ross Hall and I am a Content Manager. This is what I do

People ask me what I do as a content manager, so I wrote something that shows how I help clients create structure for content marketing and boost sales.

2

The Collectors: an experiment in tour poster design
Design

The Collectors: an experiment in tour poster design

An experiment in fast-paced tour poster design, inspired by the Soviet avant-garde. The subject was the Japanese mod-inspired band The Collectors.

3

Photographs from November: churches, boats and lights
Photography

Photographs from November: churches, boats and lights

November’s photography included a blast from Japan past, another Chilterns Church, protests and a trip to Carnaby Street to see the lights.

4

Off-Page SEO. What it is and why it matters to your small business
Writing

Off-Page SEO. What it is and why it matters to your small business

The more authority your website has, the higher up the rankings it will go. That means off-page SEO, building links that demonstrate your credibility.

5

How to use the skyscraper technique to boost your content marketing
Writing

How to use the skyscraper technique to boost your content marketing

If you want to score high on search engine rankings you could try creating skyscraper content. Here I look at what a skyscraper is, how to put one together and how to make it work for your content marketing.

6

For the last time: Watford is not in London
Living Life

For the last time: Watford is not in London

Watford is often described as being “in London”. It isn’t. The town sits outside the city’s limits and has its own unique town culture.

7

What happened to the navigation?
Design

What happened to the navigation?

When I redesigned the navigation for this site I looked long and hard at the data. It told me one thing: no one clicked on the masthead menus.

8

The photographs of October: churches, houses and a castle
Photography

The photographs of October: churches, houses and a castle

October was a return to photography. As well as taking some new shots, I worked on my editing skills, bringing a couple of old ones back to life.

9

Document layouts: examples and concepts
Projects

Document layouts: examples and concepts

I’ve been designing brochures, reports and documents for almost thirty years. These are concepts and examples I’ve produced in recent months.

10

Macbeth and a coincidence of design
Design

Macbeth and a coincidence of design

When I designed a book cover concept for Macbeth I came to the same design conclusion as Catherine Zask. Was it coincidence or subconscious inspiration?

11

The way Behance displays artwork sucks
Design

The way Behance displays artwork sucks

I tried using behance, only their poor UX turned me away. If I can’t present my work in the best possible light why bother uploading it?

About Ross A Hall

I help companies make the most of content. Some people call me a writer, others a content manager. I prefer "someone who gets results".

Need a hand? Get in touch.

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