Selling online demands attention. You have to grab the attention of your visitor, present them with the right amount of information to make an informed choice and lead them through to the sale. This has to be done in a way that doesn’t overwhelm or confuse.

During November 2016 I spent a few days reviewing 20 of the most successful ecommerce sites. I looked for elements, best practices and tricks applied to product pages that could help improve sales performance. The result was a collection of a dozen different components and approaches that could help capture attention and boost sales.

Feel free to download the following infographic (it opens in a new page if you click it). Use it to inform and inspire. And if you’d like to talk about some of the other findings just get in touch.


Product Page essential elements for effective user experience design

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Who is Ross A Hall?

I'm a freelance designer and writer. My clients have included Fintech startups, publishers and digital agencies. You can read more about my work here.

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