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Ross A Hall
freelance UX designer and consultant

Why do we follow data blindly?

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Our society has become obsessed with validating everything with numbers before it happens. Products are now produced and refined on the basis of how many people are likely to want something they don’t yet have. Strategies are formed with blind faith that THIS set of numbers is the truth, and THAT set is misleading and misguided.

Yet society still holds the maverick up as the person to admire. We value those who seem to put the numbers to one side and make intuitive leaps and deductions that fly in the face of fashion. We admire people who set aside “what the numbers say” and instead rely on a vision of the world they have created from what they see as its ills, injustices and ineffectiveness.

Without heroes who’ve been willing to take a gamble and sign up to the maxim “build it and they will come” our society would have advanced so much more slowly. So many innovations we take for granted would never have emerged to make our lives easier, better, longer. So many failures would not have happened that helped us find out how not to do something.

By all means use data to inform and influence. Use it to track progress and validate decisions were the right one. But should it be the only influence on your thinking?

Perhaps not.


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Design, July 23rd, 2017

A couple in Athens show how we can be sat next to each other, yet so far apart.

Society, July 23rd, 2017

The area I moved to in Watford a few years ago was a nice lower middle class area. There was a splattering of landlord owned houses, but mostly they were lived in by people who owned them. The shops were pleasantly untidy and the only eaters were fast food joints and a cafe that had […]

Society, July 18th, 2017

Another of my efforts playing with Affinity Designer. Inspired by a photograph I saw once but couldn't find again.

Design, July 12th, 2017

If you don't have a five figure budget for your UX design project don't worry. There are ways a small business can benefit without breaking the bank.

Design, July 10th, 2017

Taken at night, this long exposure image creates an almost ghostly feel around London's Globe Theatre

Photography and Imagery, July 8th, 2017

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