I’ve spent nearly 30 years working with management teams in companies as diverse as financial services, transport and retail. These articles reflect my ongoing interest in commercial strategy and management, which I continue to bring to my design work.
If you someone doesn't engage with your customer loyalty programme within the first 3 months chances are they won't become a loyal customer.
Business, July 5th, 2017
I’m still undecided on Fiverr. I get the idea behind it and I think it has great potential as a network for freelancers and their clients. Then I see things like this.
Business, July 2nd, 2017
Data tells us what has happened in the past. If we're going to create a new future there's still a place for intuition and leaps of faith
Business, June 30th, 2017
A digital transformation is sweeping through the UK’s economy. Sectors such as retail and entertainment are seeing profound changes that are radically changing the way consumers and business interact. In the past the UK’s insurance sector has been slow to embrace change. Sometimes this is caused by the suppliers to the sector being unresponsive, other […]
Business, June 20th, 2017
Placing the right value on your services can mean politely turning work down. Just make sure you stick to your guns.
Business, June 19th, 2017
Artificial intelligence (AI) seems to be everywhere. But is it really the panacea everyone claims, or is marketing hype to blame?
Business, June 12th, 2017
The importance of listening was drummed home in a harsh retort I hoped he learnt from.
Business, May 29th, 2017
Seen on LinkedIn on 29th April 2017. This is one director at Hastings sharing a customer conversation with another Hastings director. I don’t think he knew how to share it as a private message…
Business, May 2nd, 2017
Brexit is going to happen, but are small business owners really prepared for what happens next?
Business, April 28th, 2017
I've found over 150 separate CRM systems and a couple of lessons are already emerging.
Business, April 24th, 2017
When your brand is caught in the middle of a PR disaster how do you respond?
Business, March 29th, 2017
Unfortunately I had a bit of a spat with a “data driven marketing agency” on Twitter that struck at the heart of cultural sensitivities in marketing. It started on St George’s Day, the closest thing to a national day England has, with a tweet the company put out. The tweet challenged whether the patron saint’s […]
Business, April 24th, 2016