What happened to the navigation?

What happened to the navigation?

My navigation choice has raised a couple of eyebrows from the UX Community, so I thought it worth explaining why I’ve ditched the masthead and gone for a low contrast hamburger.

Update: When I first wrote this I was using a “Dark Mode” design for the site. Following feedback, I reverted to a traditional light mode.

TL;DR – it was the data.

The data from previous iterations of this site (and a few others I’ve been responsible for) gave a pretty clear message the top menu isn’t used. My working hypothesis is someone who arrives on a page and discovers it wasn’t quite what they thought it was isn’t going to waste time looking for it. Instead they click back or close and move to the next entry on Bing.

Equally, the stats showed the end-of-page “you might also like” got clicks. The same with people who contacted me from the site – they didn’t go to a menu, they clicked the link on my mini-bio after they’d read the content.

I got the same story from non-personal blogs.

Part of me wanted to ditch the concept of a “site menu” completely, but I haven’t quite reached that point. Also I think it would really freak out the UX crowd. Hence the super-low contrast that pretty much hides it unless you look really hard.

As a compare-and-contrast, the Dalmeny Close site is still running with a masthead menu. So far it remains untouched.

About Ross A Hall

Business researcher and writer. I help people form and deliver competitive strategies.

Find out more about my work or contact me via Social Media...

  • twitter
  • pinterest
  • linkedin

Will we all be working from home? TL;DR: no!

High street after lockdown: e-commerce will be more important than ever

Working from home: can it work for your business?

Nissan in trouble: can the brand be saved a second time?

Japan – UK Trade

How I survive endless video conferences and Zoom calls

Redundancy: the hardest decision a business owner can make

The K├╝bler-Ross Model