Sometimes designers come across as a bunch of prima donnas asking for high fees for little value. The mainstream press will occasionally lambast the latest “logo redesign”, while MPs will question the value of creating brand identities (then complain when Government efforts to promote something fail).
Yet design is one of our greatest exports. British designers, regardless of discipline, can be found throughout the world shaping the products we use, the brands we interact with and even the societies we live in. We should be more mindful of this, more proud and a lot more supportive.