Let’s be honest about this: a mobile phone screen is not big. A typical one is about 6cm wide and 12cm tall. It’s about half the width of a postcard. Barely larger than a cigarette packet.
Yet we demand so much from it.
We want it to present information in fascinating and exciting ways. Differentiate from our competition. Capture some unique sense of “UX” that makes us stand out. It’s why we reach out to the UX designers.
For apps that makes sense. For blogs, not so.
The truth is when we’re working on a blog there’s not a lot we can do with that small space. A single column of text with a small margin on either side. A nice header, a footer leading away to more content. Somewhere a menu gets hidden away. That’s it.
This isn’t a “bad thing”. People use mobiles to consume information on the go, so simple and fast experiences are ideal. When they want to entertaining, or need to do more involved research, they’ll move to a larger device. That’s where investments in editorial design will pay better dividends.
When you’ve got a limited budget you will probably be better off keeping the mobile site simple, focusing on clarity in the fonts you use and divert more of your design budget to larger screens.
Not for a moment am I suggesting we shouldn’t explore what’s possible. In a quiet moment someone might have a break-through. Right now though, we all know what your blog posts and feature articles will look like. Better to invest that budget in something people will value.