Why your Fiverr marketing isn’t working
January 26th, 2018
post : Business
You’ve got a brand new Fiverr gig set up and you’re ready to start telling the world how, for $5, you’ll create the most amazing logo ever. There, on the page confirming you’re ready to go, is a big button with “share this” and the promise you’ll make 30 per cent more if you do.
Before you go ahead and start promoting just bear this in mind:
No one likes a spammer!
In recent weeks several of the Google Plus groups I hang out in have seen an increase in Fiverr users promoting their services. I say promoting because so far I’m yet to see one of these people contribute positively to any discussion. Instead of being seen as positive members of the community they’re viewed as pests, their posts deleted their profiles banned. Instead of making that 30 per cent more they’re being locked out of potential markets and I’ve seen at least one have their Google Plus account removed.
The (second) biggest mistake you’re making: selling to peers
A graphic design group, where designers share their work and useful tips and hints, has had a particular problem with people offering to create logos and carry out small tasks. Think about that for a moment. Graphic designers trying to sell logo design to graphic designers. In a forum that’s awash with great examples of people’s work.
I see it time and again on social networks. Service providers post into forums where their peers hang out rather than looking for where their customers are.
If you’re selling web design forget going into web design forums and blasting promotions, you’ll get ridiculed. If you post into a forum for retailers you might get a better response.
Engage, engage, engage.
If you’re going to use a community to generate leads for your business (and a Fiverr account is a business) you need to give something back. Share links to articles and resources people might find interesting. Comment on other people’s threads. Offer constructive feedback when it’s asked for.
When the time is right feed in an example of your work into the community, or offer your services to help someone out. Gently.
Forget Fiverr. Think bigger.
Why are you wasting time promoting a website that puts your potential customer in front of your competitors? It makes no sense
Sure, Fiverr has the advantage of having tools to help manage money and introduce buyer to seller, but so what? The moment someone takes the bait and hits that site they’ve the potential to forget all about you and start looking to see what else is there.
Set your own site up. Copy the Fiverr layout if you must. Use a PayPal account to get cash from your potential customer. Don’t waste all that energy on promoting someone else’s business when you could be promoting your own.
If you’re on Fiverr and thinking you can just share your gig far and wide think again. Posting in every place you can think of on social media might feel like you’re promoting your business, but in reality you’re just spamming and risking being locked out of potentially lucrative markets
Instead think about finding the places where potential customers hang out and engaging with that community. Offer advice, share tips and only promote your business when it’s appropriate. And I mean business, because if you’re going to invest time and energy in marketing you might as well drop the Fiverr account and focus on your own website.