Suzuki Hustler: an advertising concept for a Japanese kei car
I wanted to experiment with some advertising concepts that would appeal more to a Japanese audience than a western one. The Suzuki Hustler was my focus.
The business model canvas doesn’t fit. So I fixed it for their investment prospectus.
A investment prospectus included a business model canvas. The challenge was presenting it in a way that flowed for print and tablet.
Soviet avant-garde movie posters are awesome. Here’s my take…
Inspired by early Soviet avant-garde movie posters, I've created posters that combine montage, photo manipulation and bright, bold colours.
Bar charts are boring. So I tried something a bit different…
India's energy policy created the perfect opportunity to experiment with infographic styles. Cue Affinity Designer, 3 hours of work and a cup of coffee.
Single covers: a daily design challenge
A daily design challenge is a great way to develop graphic design skills. I spent a week designing covers for tracks chosen at random by iTunes
Pitching for new investment? Don’t rely on a single pitch deck.
Investment pitches tend to be Death by PowerPoint. I took a different approach for one small business. The result was a structured design that separated data, presentations and follow-up documentation.
Influencer media kit: an experiment in graphic design
An experiment with Affinity Designer to create a media kit for an influencer. Includes a step-by-step walk through of the graphic design process.