Writing

My writing has been featured in the Daily Telegraph, Insurance Times, Insurance Age, Company Digest and a few other places besides. As well as features and articles, I also ghost write for company reports, produce research and prepare press releases.

If you’d like to talk about how I can produce great content for your business, please contact me

Content Marketing

You paid money to promote out of date content? Really?

You paid money to promote out of date content? Really?

Bit of a clanger from the HMRC. Setting all Brexit related arguments to one side, the government department promoted a tweet with information about customs declarations after the UK leaves the EU. Only problem …

The guidance was withdrawn before the promotion took place.

Needless to say, this was not well received.

If you’re going to pay to promote a tweet at least make sure the links work.

Writing

Apple’s Butterfly Keyboard misses the mark for touch typing

Apple’s Butterfly Keyboard misses the mark for touch typing

Apple’s “butterfly” keyboard seems to be a bit of an Achilles Heel for their product line. I’ve seen many reports of them failing and keys becoming unresponsive. Given it’s been in the wild for 3 years it should be fixed by now.

My experience with the keyboard isn’t great. I find it imprecise and inaccurate for touch typing. The copy I produce with my MacBook Pro often slips into barely comprehensible mistakes. It’s so bad I’ve abandoned it for everything but the most basic of editing.

What this has brought home is how important a good keyboard is. Positive feel, confidence keys are being pressed in the right order, lack of hardware issues, these are things that matter far more than slim-and-sexy-look-at-me innovation. It’s telling that most of my writing uses a half decade old “Magic” Bluetooth keyboard with an iPad Pro.

I admit the slick design of the MacBook Pro seduced me when I handed over (a lot of) my hard earned cash. Nearly a year later I can’t help thinking I’d have been better off buying something less expensive and with a better keyboard.

About Ross A Hall

I'm a freelance writer and editorial designer, working with small and growing businesses. For a chat about how I could help you drop me a line.

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