Apple broke my writing workflow (again)
A change to Apple's iOS software has disabled the ALT + TAB keyboard shortcut. It's an instant drop in my writing productivity.
You paid money to promote out of date content? Really?
Bit of a clanger from the HMRC. Setting all Brexit related arguments to one side, the government department promoted a tweet with information about customs declarations after the UK leaves the EU. Only problem …
The guidance was withdrawn before the promotion took place.
Needless to say, this was not well received.
If you’re going to pay to promote a tweet at least make sure the links work.
Don’t make your reader feel like an idiot
SEO optimised copy can lead to content that's poorly structured, difficult to read and leaves your reader feeling like an idiot. This is not a good thing.
Apple’s Butterfly Keyboard misses the mark for touch typing
Apple’s “butterfly” keyboard seems to be a bit of an Achilles Heel for their product line. I’ve seen many reports of them failing and keys becoming unresponsive. Given it’s been in the wild for 3 years it should be fixed by now.
My experience with the keyboard isn’t great. I find it imprecise and inaccurate for touch typing. The copy I produce with my MacBook Pro often slips into barely comprehensible mistakes. It’s so bad I’ve abandoned it for everything but the most basic of editing.
What this has brought home is how important a good keyboard is. Positive feel, confidence keys are being pressed in the right order, lack of hardware issues, these are things that matter far more than slim-and-sexy-look-at-me innovation. It’s telling that most of my writing uses a half decade old “Magic” Bluetooth keyboard with an iPad Pro.
I admit the slick design of the MacBook Pro seduced me when I handed over (a lot of) my hard earned cash. Nearly a year later I can’t help thinking I’d have been better off buying something less expensive and with a better keyboard.
An SEO bubble is stopping great content from being found
Fresh and exciting insight is being hidden by an SEO bubble of over-optimised blog posts. Maybe we need to break out and find new content.
Selene Nelson: inappropriate behaviour for a freelance writer?
William Sitwell's "joke" was obsviously wrong. But was Selene Nelson's response unprofessional too? Should disclosure of commercial emails be the norm?
How not to build a world in science-fiction
World building is an important element of Science Fiction. Should you be explicit about the world characters inhabit, or allow it to slowly unfold?
My writing workflow is a little out of control
The way I manage my writing has become a little messy in recent months. It's time for a major refocus, and to reintroduce more rigour into my process.
Clickbait headlines: why they hurt your content marketing
A clickbait headline looks great on your Twitter feed, but is probably hurting your content marketing. Maybe you should write a proper headline instead
How do writers cope with distractions?
Sitting down to write a few thousand words is hard work if your environment is full of distractions. Here's how to keep focus and get the work done.