Contents : Writing
Using stock photography to lift your content marketing
Adding photographs to your blog and social media posts can help them stand out. Stock libraries save you time by offering images ready to use. But how?
Starting a business? Thoughts and reflections on where to begin
For more than 30 years later I’ve been around start-ups and young companies. These are my thoughts on how to get your business off to a sound start.
What is Search Engine Marketing? An introduction for small business
Getting high rankings on a search engine takes time. Using paid advertising – search engine marketing – is an effective way to give content a boost.
How to use employees to make your marketing authentic
Creating an authentic brand may mean showing customers your employees in your marketing materials and content. This guide explains some of the issues.
UK Car Industry – how many British Brands are truly British?
The UK car industry is no longer British. All major British car brands are under non-UK control, and there are no indigenous manufacturers of note.
How to use “article spinning” to target customers with content
Article spinning creates different versions of your content to appeal to target markets. Here’s how to use it for more than SEO.
My name is Ross Hall and I am a Content Manager. This is what I do
People ask me what I do as a content manager, so I wrote something that shows how I help clients create structure for content marketing and boost sales.
Off-Page SEO. What it is and why it matters to your small business
The more authority your website has, the higher up the rankings it will go. That means off-page SEO, building links that demonstrate your credibility.
How to use the skyscraper technique to boost your content marketing
If you want to score high on search engine rankings you could try creating skyscraper content. Here I look at what a skyscraper is, how to put one together and how to make it work for your content marketing.
If you want to be an influencer remember you’re in business
Whether you want a gig on the side, or a full-time career, you need to treat being an “influencer” as a professional business.
Apple broke my writing workflow (again)
A change to Apple’s iOS software has disabled the ALT + TAB keyboard shortcut. It’s an instant drop in my writing productivity.
Don’t let social media automation destroy your brand
Social media automation has become a way of generating and posting content quickly. Be careful though – it can quickly ruin your brand.