A socket as a fuel pump

A socket as a fuel pump

I use “Crazy 8s” and “Crazy 4s” when I’m coming up with ideas for my work. This was a sheet I did for promoting electric vehicles that went nowhere.

The “Crazy” method is pretty easy. Just fold a sheet of paper until you have 4 or 8 cells. Then you get 20 seconds a cell to sketch an idea. Hit 20 seconds, move on to the next.

About Ross A Hall

Business researcher and writer. I help people form and deliver competitive strategies.

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