Experimenting with “hello”

Experimenting with “hello”

I was looking for ways to use type to break a page up. I wanted to use ascenders and descenders to create grids on a page.

The one I settled on is above. It was pretty obvious in hindsight, although it popped out in the middle of my brainstorming. Maybe I was avoiding the obvious!

One alternative had the descender coming off the O. It didn’t work – it ended up making it look like a q.

Hello experiment on Affinity Designer

Another variation on the o motif. With a little more work on the O it might work. Running a vertical away from the e almost worked.

Experiment with hello on affinity designer

About Ross A Hall

A business researcher and writer, I help companies find new markets, form strategies and build successful businesses.

Find out more about my work.

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