Features drive content marketing. They give you an opportunity to tell your story in a way that engages with readers and customers. Search engines and social media may bring people to your site, but it is your content that will keep them engaged and encourage them to take action.
A carefully crafted blog post or newsletter article will be found, enjoyed and shared. It should be written in a style that’s engaging to read, accurate and stimulates the action you need.
Interviews with industry experts, staff and customers add texture and credibility to your content.
Referenced research should be accurate, from a credible source and used in a way that builds trust in your brand.
SEO should be embedded in copy in a way that’s effective for search engines, yet also readable and comfortable for potential customers.
Feature articles and blog posts is a core part of the work I do. I can help you find the story you want to tell and present it in a way that connects with your audience and prompts them to take action.