Google may be king, yet the press still holds considerable sway. Audiences value the opinions and content from the mainstream and specialist press, seeing it as being validated and filtered before it reaches them. Being featured in the right publications and websites can significantly increase both the quantity and quality of your exposure.
A properly structured press release will greatly increase your chances of exposure by making the journalist’s job far easier.
Ghost written features will raise your profile, put your ideas across and give editors quality content they can use.
Press packs that accompany new launches and announcements will help journalists focus on your key messages.
Finding the right angle and presenting it in a way that’s compelling for journalists is a critical part of the work I do.