Contents : Content Marketing 1 Writing How to use employees to make your marketing authentic Creating an authentic brand may mean showing customers your employees in your marketing materials and content. This guide explains some of the issues. 2 Writing How to use “article spinning” to target customers with content Article spinning creates different versions of your content to appeal to target markets. Here’s how to use it for more than SEO. 3 Writing My name is Ross Hall and I am a Content Manager. This is what I do People ask me what I do as a content manager, so I wrote something that shows how I help clients create structure for content marketing and boost sales. 4 Writing Off-Page SEO. What it is and why it matters to your small business The more authority your website has, the higher up the rankings it will go. That means off-page SEO, building links that demonstrate your credibility. 5 Writing How to use the skyscraper technique to boost your content marketing If you want to score high on search engine rankings you could try creating skyscraper content. Here I look at what a skyscraper is, how to put one together and how to make it work for your content marketing.