Suzuki Hustler: an advertising concept for a Japanese kei car
I wanted to experiment with some advertising concepts that would appeal more to a Japanese audience than a western one. The Suzuki Hustler was my focus.
Designing a business model canvas for an investment prospectus
A investment prospectus included a business model canvas. The challenge was presenting it in a way that flowed for print and tablet.
Being inspired by early Soviet Avant-garde art
Inspired by early Soviet avant-garde movie posters, I've created posters that combine montage, photo manipulation and bright, bold colours.
Apple’s Butterfly Keyboard misses the mark for touch typing
Apple’s “butterfly” keyboard seems to be a bit of an Achilles Heel for their product line. I’ve seen many reports of them failing and keys becoming unresponsive. Given it’s been in the wild for 3 years it should be fixed by now.
My experience with the keyboard isn’t great. I find it imprecise and inaccurate for touch typing. The copy I produce with my MacBook Pro often slips into barely comprehensible mistakes. It’s so bad I’ve abandoned it for everything but the most basic of editing.
What this has brought home is how important a good keyboard is. Positive feel, confidence keys are being pressed in the right order, lack of hardware issues, these are things that matter far more than slim-and-sexy-look-at-me innovation. It’s telling that most of my writing uses a half decade old “Magic” Bluetooth keyboard with an iPad Pro.
I admit the slick design of the MacBook Pro seduced me when I handed over (a lot of) my hard earned cash. Nearly a year later I can’t help thinking I’d have been better off buying something less expensive and with a better keyboard.
Pitching for new investment: a multi-format approach
Investment pitches tend to be Death by PowerPoint. I took a different approach for one small business. The result was a structured design that separated data, presentations and follow-up documentation.
Why I fell in love with Comic Sans (and you should too)
Comic-sans might be a much maligned font, but I have a soft spot for it. And it can play an invaluable role in the early stages of design.
Experimenting with Affinity (a viable alternative to Photoshop)
Having decided to take photography more seriously, I've needed a better editing tool. Photoshop is dreadful, so I tried Affinity Photo as an alternative. The results are pretty good.
Support your local designer
Sometimes designers come across as a bunch of prima donnas asking for high fees for little value. The mainstream press will occasionally lambast the latest “logo redesign”, while MPs will question the value of creating brand identities (then complain when Government efforts to promote something fail).
Yet design is one of our greatest exports. British designers, regardless of discipline, can be found throughout the world shaping the products we use, the brands we interact with and even the societies we live in. We should be more mindful of this, more proud and a lot more supportive.