Contents : Marketing Selene Nelson: inappropriate behaviour for a freelance writer? William Sitwell’s “joke” was obviously wrong. But was Selene Nelson’s response unprofessional too? Should disclosure of commercial emails be the norm? Why do we need the approval of strangers? Is Social Media feeding a need for approval from complete strangers, or has it tapped into a deeper psychology we already had? When football trashes your social media marketing Major sporting events can undermine your social media marketing, relegating carefully crafted messages to the second division. The importance of the business card in a social media age Many social media experts claim LinkedIn is replacing the business card. Yet this humble piece of cardboard still has an essential role in business. UX design on a budget: a guide for small business owners If you don’t have a five figure budget for your UX design project don’t worry. There are ways a small business can benefit without breaking the bank. Are Sock Puppets an unethical way to sell your indie book? Fake accounts are used by some authors to boost reviews, rankings and profile. Are they a valid marketing tactic, or just another scam? Engage or don’t engage. There is no easy way to fake it Either engage with people on social media or don’t. Leaving it to automated services is harming your reputation, both with people and machines. Don’t be a spammer when you promote your book Build a solid marketing to engage with the audience for your book will be more effective than firing messages ad hoc into Social Media forums. Worst self-published author promotion ever? To promote your self-published book you need advertising. This how-to article breaks down a poor example to give you tips on what to do right. If you’re going to quote someone, please get it right! Posting quotes on social media is a simple way of getting attention. However, if you misquote someone be ready to correct your mistake quickly.