Contents : Social Media 1 My Notebook Experiments divider for Instagram My Instagram account is chaotic. To add some order, I use simple graphics to show where experiments or themes start and finish. 2 My Notebook Influencer hero image For an article on the business of being an Influencer, I created a hero image using rotoscoping. That’s where you “trace” over an image to create a new one. 3 Writing Don’t let social media automation destroy your brand Social media automation has become a way of generating and posting content quickly. Be careful though – it can quickly ruin your brand. 4 Writing When football trashes your social media marketing Major sporting events can undermine your social media marketing, relegating carefully crafted messages to the second division.